Prior to releasing a string of influential and widely acclaimed solo records under his own name on labels such as Important and Hospital Productions, Alessandro Cortini (Nine Inch Nails) self-released two albums under the name SONOIO ("It’s Me.") in limited runs.

Praised for their complex and rich pop sound, strong vocal delivery and thoughtful compositions with impeccable production values, SONOIO’s "Red" and "Blue" (and the accompanying remix albums “Non Red” and “Non Blue”) made heavy use of Cortini’s expert manipulation of the Buchla synthesizer, releasing the single "Enough", and remixing Ladytron’s "Houdini" before setting off on tour in direct support.

As activity with Nine Inch Nails, the demands of touring, and his other solo endeavors began to pick up, production on the third and final SONOIO installment was delayed.  In 2014 however, after years of silence, SONOIO posted the single and video for the song "Thanks For Calling" exclusively on sonoio.org and quickly reignited rumors and hope for the release of the third album.